Comments on: Telstra to buy Adam Internet

By: Djos

Djos — Sat, 27 Oct 2012 07:17:40 +0000

I Highly doubt Telstra are interested in Adam’s WiMAX for two reasons, first it uses free public 2.4ghz spectrum (unlicensed) and second 99% of the towers used for Adam WiMAX are existing commas towers (usually mobile towers).

By: Tel

Tel — Sat, 27 Oct 2012 06:32:39 +0000

I would be guessing that Telstra are interested in the WiMax — both the physical assets and the staff & expertise. All of that will get upgraded to 4G LTE of course, but very quickly Telstra can put themselves into a dominant position for wireless data delivery (around SA at least).

By: Craig Askings

Craig Askings — Wed, 24 Oct 2012 12:05:03 +0000

Telstra buying an ISP and saying they will keep it around as a discount brand….. Is it 2004 again? They tried this play with Hypermax and it didn’t really go anywhere.

By: Michael D

Michael D — Wed, 24 Oct 2012 11:24:56 +0000

sure they will. Keep telling yourself that.

The number of times either iiNet or Internode has done that over the years i can list on one hand, and that’s after i cut off my thumb.

By: Thrawn

Thrawn — Wed, 24 Oct 2012 06:49:52 +0000

Isn’t Telstra’s disconnect fees based on wholesale disconnections anyway ?

An Adam customer connected through ULL is still a Telstra wholesale customer..

The only trick is Telstra has to discourage people from disconnecting off fixed-line broadband and migrate to wireless or Optus Cable prior to when NBN payments apply.

By: djos

djos — Wed, 24 Oct 2012 04:58:34 +0000

Telstra’s plans for Adam seem to be to use it as a “Jetstar” value brand in concert with it’s “Qantas” premium brand – it makes sense as Telstra is way too cumbersome to compete in the Value space (note I dont call it budget eg a TPG/Dodo ISP).

Adam also has the only Tier3+ Datacenter in Adelaide and a decent amount of Fiber Assets.

By: GongGav

GongGav — Wed, 24 Oct 2012 04:24:21 +0000

What happens in 3 to 8 years when the copper lines are turned off? Do all these Adam Internet customers suddenly revert to a structure remarkably similar to Bigponds plans?

Death by 1000 cuts springs to mind. 1 step backwards now, but shoring up customers and doing small changes, so that when the NBN rapture hits, these customers pop into the Bigpond arrangement without realising it.

By: Tinman_au

Tinman_au — Wed, 24 Oct 2012 02:58:39 +0000

Yeah, that’s what I thought of when I read this, though they may also be looking at the added bonus of “testing” things as Renai pointed out.

Otherwise it just doesn’t make much sense, Telstra would be cannibalising it’s Bigpond service if they offer an equivalent, but cheaper, service. It’s the same reason Apple ditched the “Mac clone” idea back in the day, they could see it would hurt them as a business in the long run.

By: Justin

Justin — Wed, 24 Oct 2012 01:59:39 +0000

on facebook, Adam Internet say “We will continue to offer services using Adam Internet infrastructure and current 3rd party suppliers will remain as they are today.”

But I suspect in time, since they are owned by telstra, these services will be underpinned by Telstras infrastructure, not Optus’s.

By: Justin

Justin — Wed, 24 Oct 2012 01:56:37 +0000

My question is will they continue to resell Optus 3g mobile broadband and mobile phone services?

By: bob

bob — Wed, 24 Oct 2012 01:52:44 +0000

Of course, they’ll change the plans and increase the costs in a couple of months, just like they always do.

By: Luke

Luke — Wed, 24 Oct 2012 01:44:16 +0000

I’m on Adam at home and we went naked to completely get away from Telstra & their crap (bundled phone/internet/everything bills, line rental) and now they come back to haunt us! Maybe they just wanted a company that knew a thing or two about naked dsl.

By: Master T

Master T — Wed, 24 Oct 2012 01:39:20 +0000

Another cash-grab attempt by Telstra to ensure they get paid the maximum amount by the government for NBN-Converts.

Thats all this is, nothing more.

By: Sam

Sam — Wed, 24 Oct 2012 01:32:54 +0000

Actually, Adam Internet have their own equipment in Telstra’s exchanges to provide DSL.

The only ‘Telstra’ item in the AdamDirect picture is the physical copper phone line.

By: nicoli

nicoli — Wed, 24 Oct 2012 00:37:16 +0000

To be free from monopolistic powers should be a human right.

More competition breeds better services and products – one company controlling the lot leads to everyone paying extortionate amounts of money for terrible products and services.

The Government should step in a ban this. Telstra has enough control of our Telecomms in this country.

By: Tubsta

Tubsta — Wed, 24 Oct 2012 00:23:02 +0000

I could be quite interested in a low-cost Telstra product, if it came to Victoria. I don’t need all the bells and whistles anyway.

A Jetstar style product is probably what Telstra needs and come to think of it, surprised why they didn’t do this a couple of years ago. I can see this as a great strategy.

These days, I would not be seen using Internode with their whole SA centric mantra and constant whinging about wholesale costs when they have opportunities to actually roll out gear, but choose not to. The eve grab wont create a huge amount of Adam customers for them I think, unless there was an immediate changing of prices – which Telstra is a lot smarter than some people give credit – won’t happen.

By: Sathias

Sathias — Wed, 24 Oct 2012 00:02:50 +0000

Simon Hackett sees an opportunity :-)

http://forums.whirlpool.net.au/forum-replies.cfm?t=2000090

By: Bern

Bern — Tue, 23 Oct 2012 23:57:54 +0000

A way for Telstra to ‘compete’ with lower-priced competitors without sullying the Telstra brand with discounting.

By: Justin

Justin — Tue, 23 Oct 2012 23:54:42 +0000

Adam’s dsl runs on telstra equipment, but they also sell mobile broadband and mobile services using optus, and offer fetchtv as opposed to foxtel/tbox. Are these things compatible with telstra? or will adam now use telstras network for mobile broadband and mobile phone services?

http://www.adam.com.au/residential

By: DLB_84

DLB_84 — Tue, 23 Oct 2012 23:37:15 +0000

Adam Internet will become Telstra’s Jetstar, offering simple good value for money services with customers having to manage their service online or get hit charges to change flight, I mean plans over the phone. Bigpond will continue to be targeted at the Mum & Dad, Nana & Grandad customers.