• Enjoy the freedom to innovate and grow your business

    [ad] With Microsoft Azure you have hybrid cloud flexibility, allowing your platform to span your cloud and on premise data centre. Learn more at microsoftcloud.com.

  • IT Admin: No Time to Save Time?

    [ad] Do you spend too much time patching machines or cleaning up after virus attacks? With automation controlled from a central IT management console accessible anytime, anywhere – you can save time for bigger tasks. Try simple IT management from GFI Cloud and start saving time today!

  • Free Forrester analysis of CRM solutions

    [ad] In this 25 page report, independent analyst house Forrester evaluates 18 significant products in the customer relationship management space from a broad range of vendors, detailing its findings on how CRM suites measure up and plotting where they stand in relation to each other. Download it for free now.

  • Great articles on other sites
  • RSS Great articles on other sites

  • Reader giveaway: Google Nexus 5

    We’re big fans of Google’s Nexus line-up in general at Delimiter towers. Nexus 4, Nexus 7, Nexus 10 … we love pretty much anything Nexus. Because of this we've kicked off a new competition to give away one of Google’s new Nexus 5 smartphones to a lucky reader. Click here to enter.

  • Enterprise IT, Sponsored Posts - Written by on Tuesday, August 28, 2012 14:04 - 5 Comments

    Social Business! We don’t come to work to be social!
    [sponsored post]

    The following article is a sponsored post by Adam Brown, Executive Director of ISW, an IBM Premier Business Partner. Want to become a social business? Learn how to get started at an ISW Ignition event in September.

    sponsored post Social Business is a strange phrase really. Social kind of means fun, and Business … well that is serious. The term Social Business is a bit of a oxymoron really.

    I recall when Instant Messaging first gained traction and many were concerned that employees would just waste time “chatting”, for that matter I also remember when giving email to everyone was a big deal because there was concern that people would waste time emailing their hairdresser or mum. Of course today most organisations just take those capabilities for granted, there is a clear and obvious business value and they are a key component on how most of us work. So what is the Business Value of social software? Why would you want it in your organisation? Let me start by asking a couple of questions …

    • How many of you use Facebook or LinkedIn?
    • How many have watched and shared a video on YouTube?
    • How many have used Wikipedia?
    • How many have considered recommendations on eBay or Amazon?
    • How many have shared a file via an online file sharing service?

    Ok … I know, silly questions. We all do! We are all already using social software, just in the public domain. There are hundreds, if not thousands of social services available on the internet, and these services can provide some real value to us. They help us co-ordinate events, find experts (great when you need help to fix something or answer a question), crowd sourcing (my wife is very adept at leveraging her friends on Facebook to find babysitters!), share our knowledge, stumble across interesting topics, and many more benefits. That is why we all use them! They add real value.

    So the question is how can we leverage this way of collaborating and working in a business context? It would be great if we could just take these public domain services and leverage them in our work, however there are some serious reasons why we can’t leverage them for business. There are issues around ownership of intellectual property, governance and control, security and privacy, what the data is being used for (remember if you don’t pay for it then you are probably the product!), integration of disparate services and integration with existing systems and processes, etc etc.

    Here enters Enterprise Social Software. Enterprise Social Software takes the concepts of social collaboration and delivers them in a manner that is ready for Business. IDC recently named IBM as Worldwide Marketshare Leader in Social Software for its IBM Connections social business platform for the 3rd year running. IBM Connections is home to a number of networking and knowledge sharing features designed to foster relationships, encourage innovation and discover expertise.

    A range of social services such as Profiles, Wiki’s, Files, Communities, Activities, Blogs, Forums, Ideation, and more. Enterprise Social Software solutions are on the rise and Australian organisations, large and small, are already leveraging IBM Connections to enable their organisations to become more engaged, transparent, and nimble. IBM Connections is social software for business that enables you to leverage the benefits of Social, with options to deploy on premise, private hosted, or in the cloud. Social Business can add real value to your organisation as well …

    • Knowledge Accidents – How do you encourage the discovery of actionable knowledge?
    • Wisdom of the crowd – Who do you ask when you don’t know who to ask?
    • Expertise Location – How do you find the expert or knowledge when you need to?
    • Expertise Generation – How do you convert tacit knowledge that is stuck in peoples heads, into explicit knowledge that can be leveraged and shared?
    • Capture Knowledge & Processes to create repeatable activities
    • Discover the Digital Trail … Who created it? Who Shared it? What versions are there? Who needs to be updated?
    • Get out of email jail! Become more open and transparent and share your knowledge rather than trapping it in your inbox.

    There are many real benefits of Social Business but fundamentally I believe it comes down to this simple fact – the more people you know, the more things you can do!

    ISW is running a series of breakfast events in Melbourne, Sydney, Brisbane, Adelaide, and Hobart focusing on the value of Social Software for Business. If you would like to learn more about Social Business register today to secure your place in this round table event and learn how Australian organisations are leveraging Social Business to drive real value for their organisations.

    submit to reddit


    You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

    1. Posted 28/08/2012 at 11:42 pm | Permalink |

      Hey I’d like to come along :)

    2. Posted 29/08/2012 at 1:02 am | Permalink |

      Adam, I also remember the time when internet was blocked (actually there are still some companies that do that). And also the removal or blocking of the CD drive, because it could be used for gaming!

      Good article. Love the picture.

    3. Posted 29/08/2012 at 1:11 am | Permalink |

      Why did primitive humans hunt in packs? Why do so many people live in towns? Why do we communicate with one another, even through non-verbal means? The bottom line is human beings are social animals. The graph says it all: the human beings who have survived are the ones who talked and worked together and learned from one another. Kill social and you kill productivity.

    4. Posted 29/08/2012 at 1:26 pm | Permalink |

      very good. but no Western Australia?

    5. Posted 29/08/2012 at 3:55 pm | Permalink |

      @jasontoheal we are thinking about planning the same event in Perth soon. In fact we were just discussing it yesterday. Let me know if you are interested.

      @sasja. Thanks

      @paul great points. You are right we are all social beings. To stifle social is to stifle what we are.

      @ian you are most welcome ;)

    Get our 'Best of the Week' newsletter on Fridays

    Just the most important stories, one email a week.

    Email address:

  • Most Popular Content

  • Six smart secrets for nurturing customer relationships
    [ad] Today, we are experiencing a world where behind every app, every device, and every connection, is a customer. Your customers will demand you to be where they and managing customer relationship is the key to your business’s growth. The question is where do you start? Click here to download six free whitepapers to help you connect with your customers in a whole new way.
  • Enterprise IT stories

    • Greens claim NSW LMBR project turning into a disaster sydney

      The NSW Greens late last week claimed to have obtained documents showing that the NSW Department of Education and Communities’ wide-ranging Learning Management and Business Reform program, which involves a number of rolling upgrades of business administration software, was deployed before it was ready, with “appalling consequences for administrative staff, principals, teachers and students”.

    • NSW Govt trials inter-truck safety devices trucks-cohda

      The New South Wales Government has inked a contract with connected vehicle technology supplier Cohda Wireless, as part of a trial of so-called Cooperative Intelligent Transport Systems (C-ITS) which allow heavy vehicles to communicate directly with each other about their position on the road to help reduce road accidents.

    • Victoria finally kills $180m Ultranet disaster thumbsdown1

      The Victorian Government has reportedly terminated its disastrous Ultranet schools portal, which ballooned in cost to $180 million over the past seven years but ended up being barely used by the education stakeholders it was supposed to serve.

    • NetSuite in whole of business TurboSmart deal turbosmart

      Business-focused software as a service giant NetSuite has unveiled yet another win with a mid-sized Australian company, revealing a deal with automotive performance products manufacturer Turbosmart that has seen the company deploy a comprehensive suite of NetSuite products across its business.

    • WA Health told: Hire a goddamn CIO already doctor

      A state parliamentary committee has told Western Australia’s Department of Health to end four years of acting appointments and hire a permanent CIO, in the wake of news that the lack of such an executive role in the department contributed directly to the fiasco at the state’s new Fiona Stanley Hospital, much of which has revolved around poorly delivered IT systems.

    • Former whole of Qld Govt CIO Grant resigns petergrant

      High-flying IT executive Peter Grant has left his senior position in the Queensland State Government, a year after the state demoted him from the whole of government chief information officer role he had held for the second time.

    • Hills dumped $18m ERP/CRM rollout for Salesforce.com hills

      According to a blog post published by Salesforce.com today, one of Ted Pretty’s first moves upon taking up managing director role at iconic Australian brand Hills in 2012 was to halt an expensive traditional business software project and call Salesforce.com instead.

    • Dropbox opens Sydney office koalabox

      Cloud computing storage player Dropbox has announced it is opening an office in Sydney, as competition in the local enterprise cloud storage market accelerates.

    • Heartbleed, internal outages: CBA’s horror 24 hours commbankatm

      The Commonwealth Bank’s IT division has suffered something of a nightmare 24 hours, with a catastrophic internal IT outage taking down multiple systems and resulting in physical branches being offline, and the bank separately suffering public opprobrium stemming from contradictory statements it made with respect to potential vulnerabilities stemming from the Heartbleed OpenSSL bug.

    • Android in the enterprise: Three Aussie examples from Samsung androidapple

      Forget iOS and Windows. Today we present three decently sized deployments of Android in the Australian market on Samsung’s hardware, which the Korean vendor has dug up from its archives over the past several years for us after a little prompting :)

  • Enterprise IT, News - Apr 23, 2014 15:58 - 3 Comments

    Greens claim NSW LMBR project turning into a disaster

    More In Enterprise IT

    Blog, Telecommunications - Apr 24, 2014 14:00 - 9 Comments

    iiNet to splurge $350m on content, media

    More In Telecommunications

    Analysis, Industry - Apr 24, 2014 16:05 - 0 Comments

    Free to fail: Why corporates are learning to love venture capital

    More In Industry

    Blog, Digital Rights - Apr 23, 2014 12:57 - 32 Comments

    Cinema execs blame piracy for $20 ticket prices

    More In Digital Rights