• Great articles on other sites
  • RSS Great articles on other sites

  • Gadgets, News - Written by on Monday, June 18, 2012 14:54 - 11 Comments

    Toshiba Android tablet trio hits Australia

    news Japanese consumer electronics manufacturer Toshiba has launched three new tablets in Australia, all running the latest version 4.0 (Ice Cream Sandwich) of Google’s Android platform and in sizes ranging from 7.7″ to a large 13.3″.

    The company has over the past year or so launched quite a few Android tablet models locally, including a model which it described as the world’s thinnest and lightest tablet in January this year, and its AT100 model in June 2011. However, none are believed to have made a significant impact on the local tablet market, which remains overwhelmingly dominated by Apple’s iPad.

    The first of the three new models is the AT270, a 7.7″ tablet which is 7.8mm thick and weighs 350 grams. It is powered by a NVIDIA Tegra quad-core processor and comes with 1GB of RAM, 16GB of storage space, a screen resolution of 1280×800, eight hours of battery life and a five megapixel rear and two megapixel front camera. It also comes with a micro-SD card slot and a micro-USB port. “The super slim 7.7” pocket-sized AT270 brings games, movies and photos to life in the palm of your hand, providing a vivid viewing experience on the go,” said Toshiba. The AT270 has a recommended retail price of $539.

    The next model up in terms of size, the AT300, weighs 600g, and uses what Toshiba has labelled its ‘Adaptive Display’ technology that automatically adjusts brightness to suit changing lighting conditions during the day or night, leading to better picture quality. This model comes with a 10.1″ screen, the same NVIDIA CPU, 1GB of memory, 16GB of storage space, a 1280×800 resolution and the same eight hours of battery life, five megapixel rear and two megapixel front camera, micro-SD card slot and a micro-USB port. It also comes with a micro-HDMI port. It will also sell for an RRP of $539.

    The largest of the three, the AT330, will sell for a little more, $699, and comes with a 13.3″ touchscreen running at a resolution of 1600×900. It similarly has a quad-core CPU, 1GB of memory and 16GB of storage, but it weighs quite a bit more, at 998 grams, and is quite a bit larger physical, at 343.77mm x 211.23mm x 9.81mm.

    Like the AT300, the AT330 comes with five megapixel rear and two megapixel front camera, micro-SD card slot and a micro-USB port, as well as a micro-HDMI port. All three tablets will be available locally in late June.

    “The three new tablets feature elegant yet robust aluminium shells and scratch-resistant Corning Gorilla Glass displays, making them not only stylish but also durable,” said Toshiba. ” In-built stereo speakers with exclusive sound enhancements by Toshiba and SRS Labs provide a quality audio experience, while Wi-Fi, Bluetooth® and multiple-ports ensure maximum connectivity.”

    opinion/analysis
    In my opinion, none of these tablets will sell well in Australia. Although the devices represent a significant hardware and software upgrade compared with Toshiba’s previous line-up, in general their design appears mediocre and uninspired.

    I don’t think most of the Android vendors understand yet that win significant market share in Australia, they need to either offer something better than the iPad, which is unlikely — although Amazon has given it a go content-wise with its Kindle line — or offer similar quality products at a cheaper price. Offering inferior products at the same price is not a good market strategy. Nevertheless, we’ll try to get the new Toshiba line-up into Delimiter HQ for reviews; they may surprise us yet.

    Image credit: Toshiba

    submit to reddit

    11 Comments

    You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

    1. Trev
      Posted 18/06/2012 at 3:10 pm | Permalink |

      I don’t think most of the Android vendors understand yet that win significant market share in Australia, they need to either offer something better than the iPad

      Maybe they just hope to be profitable & pay their bills and labour? Not every company is out to destroy all competition no matter how profitable they are. They very likely know their place in the scheme of things or they wouldn’t have produced the tablet in the first place.

      Offering inferior products at the same price is not a good market strategy.

      Why is it necessarily ‘inferior’? It has a better cpu, the same RAM, comes in choice of different sizes (does iPad come in 7.7 or 13.3?). It has landscape orientation for video. It has multitude of output ports and input slots. It runs an open OS. I would say it is ‘different’, not necessarily ‘inferior’.

      I will give you ‘inferior’ on the screen resolution. You can watch your cropped 16:9 movies in 4:3 in glorious high-density.

      • Trev
        Posted 18/06/2012 at 3:11 pm | Permalink |

        Take out the italics in that second paragraph .. :)

      • Posted 18/06/2012 at 4:42 pm | Permalink |

        Why is it necessarily ‘inferior’?

        Much of this comes down the operating system and build quality. I’ve tested a variety of Android-based tablets and the operating systems (Honeycomb or Ice Cream Sandwich) just feels a lot less polished than iOS. On the smartphone Android has definitely caught up and even exceeded iOS, but not on the tablet just yet.

        With respect to build quality, Samsung and Amazon are really the only vendors with build quality more or less equal to the iPad. The materials and construction the other vendors are using really do not stack up yet. I don’t expect these Toshiba tablets to be any different; although as mentioned, I will try to get them in for review.

    2. Tubsta
      Posted 18/06/2012 at 4:12 pm | Permalink |

      Really liking my Aldi $250 tablet. Sometimes the CPU could be a little better and get the original Android 3 calendar back and fix the youtube and facebook apps, but other than that it is a brilliant tablet.

      When will vendors learn, $250 price point and you’ll own the tablet market, people will buy them by the truck load.

      • Posted 18/06/2012 at 4:28 pm | Permalink |

        +1

        This is definitely what we saw with the made rush to buy the obsolete HP TouchPads.

    3. DrBob
      Posted 18/06/2012 at 5:02 pm | Permalink |

      I have an iPad2. It’s a lovely piece of kit physically, but the software seems crippled. For example, I have a large music collection in flac and ogg formats on my computer and in a USB hard drive, but there’s no convenient way to play them and no USB socket to facilitate file transfer. I don’t run Windows, or a Mac, so I don’t have iTunes. I’m certainly not going to join the Apple eco-system and re-buy all of my entertainment. I get far more joy from my Android STB, which easily plays my videos and music from wherever I load them and in whatever format I choose.
      Nevertheless, the iPad is very good for a small group of activities. It should cost much less, in view of its limited capabilities. Actually, I’m waiting anxiously for my cheap Raspberry Pi and hoping to put it in a mobile, battery-powered box that will leave the iPad for dead.

      • Posted 18/06/2012 at 5:07 pm | Permalink |

        “I don’t run Windows, or a Mac, so I don’t have iTunes.”

        I don’t know what kind of PC you run, but I’m betting Linux. In this case, your statement is factually inaccurate; there are indeed ways to synch any PC — Mac, Windows or Linux, with an iPad:

        https://discussions.apple.com/thread/3551237?start=0&tstart=0

        • DrBob
          Posted 18/06/2012 at 10:02 pm | Permalink |

          I do run Linux – since the late 90s. Debian sid and KDE.
          I did a brief search, but gave up too soon. I’d still like a few standard connectors, though.
          Thanks. I’ll follow your lead.

          • Posted 18/06/2012 at 10:44 pm | Permalink |

            You’re running Debian sid and you’re complaining that your iPad doesn’t sync.

            Give me a break.

            • Goku Missile Crisis
              Posted 19/06/2012 at 1:44 pm | Permalink |

              lmao

    4. DrBob
      Posted 19/06/2012 at 7:35 am | Permalink |

      You don’t have to be a genius to run Debian sid and KDE, but there’s also a definite learning curve with a new iPad, if you want more than a final common pathway for contributing to iTunes and the app store.
      I agree – I should have searched more extensively, but I assumed that a solution would be quick and easy to find, with so many iPads out in the wild. Perhaps the problem is that there aren’t a lot of iPad owners who already own a huge collection of classical music in flac and ogg files (ripped from my vinyl and CD collections) and videos in various codecs that they would like to transfer easily and play on it.
      For what it was designed for, the iPad is excellent, but my comment related to its inflexibility. Nevertheless, I think I can make it work for me, thanks to help from people like you. And I appreciate your help.




    Get our 'Best of the Week' newsletter on Fridays

    Just the most important stories, one email a week.

    Email address:


  • Most Popular Content

  • Enterprise IT stories

    • Super funds close to dumping $250m IT revamp facepalm2

      If you have even a skin deep awareness of the structure of Australia’s superannuation industry, you’ll be aware that much of the underlying infrastructure used by many of the nation’s major funds — AustralianSuper, CBus, HESTA and more — is provided by a centralised group, Superpartners. One of the group’s main projects in recent years has been to dramatically update and modernise its IT platform — its version of a core banking platform overhaul. Unfortunately, as was revealed in November, the $250 million project has not precisely been going well, and the Financial Review last week reported that Superpartners is actually close to turfing it altogether and going back to the drawing board.

    • Qld’s Grant joins analyst firm IBRS peter-grant

      This week it emerged that Peter Grant, the two-time former Queensland Whole of Government CIO (pictured), has joined well-regarded analyst firm Intelligent Business Research Services (IBRS). We’ve long had a high regard for IBRS, and so it’s fantastic to see such an experienced executive join its ranks.

    • Westpac dumps desk phones for Samsung Android mobiles samsung-galaxy-ace-3

      The era of troublesome desk phones tied to physical locations is gradually coming to an end in many workplaces, with mobile phones becoming increasingly popular as organisations’ main method of voice telecommunications. But some groups are more advanced than others when it comes to adoption of the trend. One of those is Westpac.

    • Ministers’ cloud approval lasted just a year reverse

      Remember how twelve months ago, the Federal Government released a new cloud computing security and privacy directive which required departments and agencies to explicitly acquire the approval of the Attorney-General and the relevant portfolio minister before government data containing private information could be stored in offshore facilities? Remember how the policy was strongly criticised by Microsoft, Government CIOs and Delimiter? Well, it looks like the policy is about to be reversed.

    • WA Govt can’t fund school IT upgrades oops key

      In news from The Department of Disturbing Facts, iTNews revealed late last week that Western Australia’s Department of Education has run out of money halfway through the deployment of new fundamental IT infrastructure to the state’s schools.

    • Turnbull outlines Govt ICT vision turnbull-5

      Communications Minister Malcolm Turnbull has published an extensive article arguing that the Federal Government needed to do a better job of connecting with Australians via digital channels and that public sector IT projects needn’t cost the huge amounts that some have in the past.

    • NZ Govt pushes hard into cloud zealand

      New Zealand’s national Government announced a whole of government contract this morning for what it terms ‘Office Productivity as a Service’ services. This includes email and calendaring services, as well as file-sharing, mobility, instant messaging and collaboration services. The contract complements two existing contracts — Desktop as a Service and Enterprise Content Management as a Service.

    • CommBank reveals Harte’s replacement whiteing

      The Commonwealth Bank of Australia has promoted an internal executive who joined the bank in September after a lengthy career at petroleum giant VP and IT services group Accenture to replace its outgoing chief information officer Michael Harte, who announced in early May that he would leave the bank.

    • Jeff Smith quits Suncorp for IBM jeffsmith4

      Second-tier Australian bank and financial services group Suncorp today announced that its long-serving top technology executive Jeff Smith would leave to take up a senior role with IBM in the United States, in an announcement which marks the end of an era for the nation’s banking IT sector.

    • Small business missing the mobile, social, cloud revolution iphone-stock

      Most companies that live and breathe the online revolution are not tech startups, but smart smaller firms that use online tools to run their core business better: to cut costs, reach customers and suppliers, innovate and get more control. Many others, however, are falling behind, according to a new Grattan Institute discussion paper.

  • Blog, Enterprise IT - Jul 5, 2014 13:53 - 0 Comments

    Super funds close to dumping $250m IT revamp

    More In Enterprise IT


    Blog, Telecommunications - Jul 5, 2014 12:12 - 0 Comments

    What should the ACCC’s role be in guiding infrastructure spending?

    More In Telecommunications


    Analysis, Industry, Internet - Jun 23, 2014 10:33 - 0 Comments

    ‘Google Schmoogle’ – how Yellow Pages got it so wrong

    More In Industry


    Blog, Digital Rights - Jun 30, 2014 22:24 - 0 Comments

    Will Netflix launch in Australia, or not?

    More In Digital Rights