blog Fighting words this morning from Joe Kremer, the managing director of Dell Australia, who has had a bit of a spray against Apple’s flagship iPad tablet, alleging that it’s not fit for use in large organisations and that the battle to conquer the tablet market isn’t over yet. Kremer tells the Financial Review newspaper (we recommend you click here for the full article):
“People might be attracted to some of these shiny devices but technology departments can’t afford to support them … I don’t think this race has been run yet.”
Pretty tough fighting words for a company which hasn’t even really launched a tablet in Australia yet, appears to be pinning all of its hopes on Windows 8 (an operating system which hasn’t even been released yet) and is going to enter a tablet market which Apple singlehanded created and already has an almost monopolistic control of, particularly in Australia, where its market share is estimated at north of 80 percent. Remember the $4.88 billion Apple made from Australia last year, and how the company’s Australian revenues are consistently growing 50 percent each year? Yeah. A lot of that was from the iPad.
If you go to Dell Australia’s website and search for tablets, you won’t find much; and what tablet devices the company has launched locally have gone virtually nowhere. The Dell Streak, launched in Australia in late 2010, didn’t exactly set the nation on fire. One can’t help but catch a strong whiff of hubris here … or is that delusion? It’s almost as though the emperor has no clothes.
Image credit: Apple