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News, Startups - Written by Chillibreeze on Friday, April 13, 2012 11:48 - 0 Comments
Reckon invests in local SaaS startup
news Australian software specialist Reckon has announced a strategic minority investment in local start-up Connect2Field. Reckon acquired a 30 percent stake for $660,000, thus providing its customer base a useful application for field staff management and paving its way into the CRM space.
Started in 2009 and based in Sydney, Connect2Field offers a cloud-based solution for field management aimed at small and medium sized services businesses, especially at tradespersons. It helps to improve customer service, organize field staff and simplify the back office. Key features of the product include job management, job notifications, quoting and invoicing. It is accessible from anywhere on the web on any mobile device. The primary mission of the company is to turn businesses into paperless ones without any loss in efficiency.
Clive Rabie, Group CEO, Reckon Limited said in a statement issued this week: “This provides yet another useful add-on for our customer base.” He added, “Many of our small to medium sized customers that have field workers may find this a useful complement to their current set-up.”
Boosted by significant business growth over the last year, the Connect2Field board looked for a large equity investor to accelerate growth and enter the international market eventually. Steve Orenstein, founder and CEO of Connect2Field (pictured), is a young entrepreneur passionate about technology and start-ups, and believes that the Australian start-up sector offers global opportunities. “Field service businesses are ideal candidates for Cloud-based software, and Reckon is an ideal partner for our future ambitions,” said Orenstein. According to Ben Kepes, Global Cloud Computing Analyst, it is expected that the additional funding from a listed company like Reckon will accelerate Connect2Field’s growth.
While integration with Reckon products is on the cards, Connect2Field will remain an independent vendor and the product would continue to be agnostic to any accounting systems that it may connect to.
Asked what the biggest inspiration in his career had been in a profile published on Delimiter in November 2010, Orenstein said he really admired what Chicago-based cloud Software as a Service company 37 Signals had achieved. “They have moved their company from a consulting company to a company which turns over millions of dollars selling their software. They have a very similar model with what we are doing with Connect2Field,” he said at the time. “In addition, about 2 years ago we saw the guys from Atlassian talk at a startup event. I could really identify with the things they had been through while their company was growing. It’s awesome to see such a successful global company which was started by Aussies.”
At the time, Orenstein said he often went to startup events, and met people who were talking about starting a technology business.
“Unfortunately most people only talk about the idea without actually starting,” he said. “The best thing anyone can do who is thinking about starting is actually starting. The first step is the hardest — don’t be afraid of failing, you only fail when you stop trying to succeed. You will learn a lot along the way and the startup phase is the most exciting!”
Image credit: Connect2Field
Latest Delimiter 2.0 articles (subscriber content)
|Politicians from Australia’s major parties need to stop issuing ludicrous blanket pardons for the intelligence community’s ongoing misdemeanours and start applying a basic modicum of transparency and accountability to this important national security function.|
|The independent pro-fibre National Broadband Network movement is doing a far better job of promoting Labor’s Fibre to the Premises-based NBN policy than Labor itself. When is Labor going to wake from its slumber and start supporting this scrappy but energetic grassroots network of activists?|
|Ziggy Switkowski's first substantial public appearance since being appointed NBN Co chief executive has starkly demonstrated just how different he is from his predecessor, Mike Quigley, and just how strictly he will adhere to the guidelines which his patron, Communications Minister Malcolm Turnbull, has set for him.|
|Australian technology companies have been virtually absent from the the nation’s public stockmarket over the past decade as the stigma of the dot com bust took its toll on investor confidence. But a clutch of new listings planned for the closing months of 2013 shows renewed interest in the sector and that local entrepreneurs are smelling money in the air once again.|
|NBN Co’s Strategic Review process gives the company an unmissable opportunity to re-evaluate the early decision to deploy its FTTP network primarily through Telstra’s underground ducts. The company and its new Coalition masters must now seriously consider deploying more fibre aerially on power poles in an effort to speed up its rollout substantially.|
|That moment which many Australian technologists fervently hoped for but never expected to see has come to pass: Simon Hackett has been appointed to the board of the National Broadband Network Company. But what questions should the Internode founder be asking NBN Co’s executive management team? Here’s five ideas to start with.|
|The rapid replacement of respected NBN Co chief operating officer Ralph Steffens with a Telstra executive who appears less experienced with fibre rollouts but better politically connected represents a key signal that NBN Co’s senior executive hiring process has now become completely politicised and is no longer independent from the Federal Government.|
Enterprise IT, Featured, News - Dec 11, 2013 13:07 - 2 Comments
“Diabolical mess”, “Scandal of epic proportions”: NT ICT Minister damns Fujitsu to hell in extraordinary rant
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Blog, Featured, Telecommunications - Dec 12, 2013 8:40 - 3 Comments
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Blog, Industry, Startups - Dec 10, 2013 10:19 - 0 Comments
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Digital Rights, News - Dec 10, 2013 18:57 - 0 Comments
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