video If you’re curious to know what the launch overnight and this morning of Apple’s new iPad, check out these two videos posted by Gizmodo of the event. The first video chronicles Telstra’s midnight launch last night. The telco was the only company (apart from Big W which also opened a few of its stores) to open its doors at midnight for iPad buyers.
And then there’s another video chronicling the launch of the iPad at the Apple store in Sydney’s CBD this morning. I have to say, I went past the iPad queue at around 8PM last night, and there was only dozen or so people hanging around. Things seem to have changed this morning … in fact, I’ve never seen a queue this long outside the Sydney CBD Apple store — and I’ve attended launches various iPhone and iPad launches over a period of about five years now.
I think a lot of people in Australia’s technology sector have mixed feelings about this kind of mad Apple fever. On the one hand, it’s great to see such passion for technology. But on the other hand, it is a little bit disturbing to see the iFanbois lining up for so long on the street — for a consumer device they could easily order online and have delivered to them a few days later. But then, Apple has always engendered this kind of polarisation. You typically either love the company or hate it ;)