Catch issues early, fix them fast – Free trial
[ad] With GFI Cloud you can easily manage and secure your remote workforce – wherever they are, from wherever you are! The simple IT management platform includes patch management, antivirus, web protection, monitoring and remote control. Get the benefit of endpoint protection with the ease of central management. Start a free trial now.
Great articles on other sites
- Sydney Opal card travel history can be accessed by police
- NBN analysis 'like foxes reviewing the hen house': Clare
- Call made to end inflight phone ban
- Australian government undoing profit shifting clamp down: Labor
- National security law reforms
- Victorian Government calls for contributions to shape Victoria’s digital economy
- Will IBM pip Azure at the Aussie cloud post?
- Competition watchdog should break up Foxtel monopoly: Ludlam
- Susan Sly gives up on the CIO game
- Vic Labor puts its support behind mobile police
Gadgets, News - Written by Vijith Vazhayil, Chillibreeze on Wednesday, February 15, 2012 9:35 - 0 Comments
Apple Australia sold 1 million iPads in 2011
news New research published by analyst house Telsyte has revealed that Apple sold about one million iPads in Australia in 2011, representing around 76 percent of the total local market for new burgeoning tablet category.
Touch screen tablets are becoming increasingly popular in Australia; sales are booming and new research indicates that going by current trends, nearly half of the Australian population will be using a tablet by 2016. According to an Australian tablet study 2012 carried out by local emerging technology analyst firm Telsyte, 2.6 million Australians are already using touch screen tablets and more than 11 million are expected to use one by 2016.
The Telsyte study indicates that more than 1.4 million tablets were sold in Australia in 2011 representing an annual growth rate of more than 330 percent. At retail prices, the tablet market generated around $1 billion in 2011. In 2012, Telsyte expects more than 2 million tablets to be sold locally and sales are expected to grow to 5 million by 2016.
Apple’s iPad remains the most popular device with sales of a little more than 1 million units in 2011. This accounts for around 76 percent of total tablet sales in Australia. Telsyte believes that Microsoft’s upcoming Windows 8 operating system on tablet form factors has the potential to spur the market on even further, particularly in the business segment.
Telsyte predicts that the mobile carriers will be a growing channel for vendors, especially taking into account the arrival of LTE (4G) tablets in 2012.
The Telsyte study also indicates that the tablet audience is growing rapidly along with an unabated device proliferation. This is particularly true within families where a device is often shared between two or more people. The fast growing audience is creating unprecedented opportunities for publishers that are delivering their content via dedicated applications.
International research published by Strategy Analytics last month showed that internationally, Apple had less market share than it did in Australia. According to that research, Android tablets took 39% of the world tablet market in the fourth quarter of 2011
Apple took 58 percent of the market during the period as it sold 15m iPads, more than double the number of the same period in 2011. Strategy Analytics said at the time that the total tablet market grew from 10.7m in the fourth quarter of 2010 to 26.8m in the same period of 2011.
The strong Australian iPad sales have contributed visibly to Apple Australia’s bottom line. In its annual set of financial results published last month with the Australian Securities and Investments Commission, Apple revealed that it made $4.88 billion in revenues from its Australian division in the year to 24 September 2011. That figure was up $1.29 billion compared with the previous year, in what is believed to be an unprecedented annual revenue jump for a technology company operating in Australia.
What this research shows us is that the Apple iPad is more popular in Australia compared with its rivals than in the rest of the world. Apple has a competition on its hands globally — but in the Australian market, it’s in a much stronger position.
It also shows us that Australia is adopting expensive gadgets such as the iPad at a higher rate per capita than other countries. It won’t be too long before half of Australians own a tablet of some kind — and those that do will also already likely own a smartphone. This is good news for the gadget companies — in short, we’re a small market globally, but still an important market — and a very early adopter market.
Opinion/analysis by Renai LeMay
Blog, Enterprise IT - Jul 5, 2014 13:53 - 0 Comments
More In Enterprise IT
- Qld’s Grant joins analyst firm IBRS
- Westpac dumps desk phones for Samsung Android mobiles
- Ministers’ cloud approval lasted just a year
- WA Govt can’t fund school IT upgrades
- Turnbull outlines Govt ICT vision
Blog, Telecommunications - Jul 5, 2014 12:12 - 0 Comments
More In Telecommunications
- Telstra gets $150m for NBN FTTN trial
- How Australia got online 25 years ago
- Palmer pushes for minimalist NBN policy
- NBN debate heats up at IEEE conference
- Spirit deploys 200Mbps FTTB to Southbank
Analysis, Industry, Internet - Jun 23, 2014 10:33 - 0 Comments
More In Industry
- ABC tech reporter founds micro-transactions startup
- Australia’s got ICT talent: So how do we make the most of it?
- ‘Thriving’ Aussie tech incubator scene a ‘mirage’
- Corporate highs: The US P-TECH model for schools in Australia?
- Facebook wants to hide its Australian earnings
Blog, Digital Rights - Jun 30, 2014 22:24 - 0 Comments
More In Digital Rights
- “Rational debate” needed around surveillance
- Web blocking technically impossible: iiNet reminds Govt of undisputed fact
- We like e-readers – but library users are still borrowing books
- Coalition, Labor support new surveillance laws
- Anti-piracy laws will increase piracy, says Budde