• Enjoy the freedom to innovate and grow your business

    [ad] With Microsoft Azure you have hybrid cloud flexibility, allowing your platform to span your cloud and on premise data centre. Learn more at microsoftcloud.com.

  • IT Admin: No Time to Save Time?

    [ad] Do you spend too much time patching machines or cleaning up after virus attacks? With automation controlled from a central IT management console accessible anytime, anywhere – you can save time for bigger tasks. Try simple IT management from GFI Cloud and start saving time today!

  • Free Forrester analysis of CRM solutions

    [ad] In this 25 page report, independent analyst house Forrester evaluates 18 significant products in the customer relationship management space from a broad range of vendors, detailing its findings on how CRM suites measure up and plotting where they stand in relation to each other. Download it for free now.

  • Great articles on other sites
  • RSS Great articles on other sites

  • Reader giveaway: Google Nexus 5

    We’re big fans of Google’s Nexus line-up in general at Delimiter towers. Nexus 4, Nexus 7, Nexus 10 … we love pretty much anything Nexus. Because of this we've kicked off a new competition to give away one of Google’s new Nexus 5 smartphones to a lucky reader. Click here to enter.

  • Gadgets, News - Written by on Wednesday, February 15, 2012 9:35 - 0 Comments

    Apple Australia sold 1 million iPads in 2011

    news New research published by analyst house Telsyte has revealed that Apple sold about one million iPads in Australia in 2011, representing around 76 percent of the total local market for new burgeoning tablet category.

    Touch screen tablets are becoming increasingly popular in Australia; sales are booming and new research indicates that going by current trends, nearly half of the Australian population will be using a tablet by 2016. According to an Australian tablet study 2012 carried out by local emerging technology analyst firm Telsyte, 2.6 million Australians are already using touch screen tablets and more than 11 million are expected to use one by 2016.

    The Telsyte study indicates that more than 1.4 million tablets were sold in Australia in 2011 representing an annual growth rate of more than 330 percent. At retail prices, the tablet market generated around $1 billion in 2011. In 2012, Telsyte expects more than 2 million tablets to be sold locally and sales are expected to grow to 5 million by 2016.

    Apple’s iPad remains the most popular device with sales of a little more than 1 million units in 2011. This accounts for around 76 percent of total tablet sales in Australia. Telsyte believes that Microsoft’s upcoming Windows 8 operating system on tablet form factors has the potential to spur the market on even further, particularly in the business segment.

    Telsyte predicts that the mobile carriers will be a growing channel for vendors, especially taking into account the arrival of LTE (4G) tablets in 2012.

    The Telsyte study also indicates that the tablet audience is growing rapidly along with an unabated device proliferation. This is particularly true within families where a device is often shared between two or more people. The fast growing audience is creating unprecedented opportunities for publishers that are delivering their content via dedicated applications.

    International research published by Strategy Analytics last month showed that internationally, Apple had less market share than it did in Australia. According to that research, Android tablets took 39% of the world tablet market in the fourth quarter of 2011

    Apple took 58 percent of the market during the period as it sold 15m iPads, more than double the number of the same period in 2011. Strategy Analytics said at the time that the total tablet market grew from 10.7m in the fourth quarter of 2010 to 26.8m in the same period of 2011.

    The strong Australian iPad sales have contributed visibly to Apple Australia’s bottom line. In its annual set of financial results published last month with the Australian Securities and Investments Commission, Apple revealed that it made $4.88 billion in revenues from its Australian division in the year to 24 September 2011. That figure was up $1.29 billion compared with the previous year, in what is believed to be an unprecedented annual revenue jump for a technology company operating in Australia.

    What this research shows us is that the Apple iPad is more popular in Australia compared with its rivals than in the rest of the world. Apple has a competition on its hands globally — but in the Australian market, it’s in a much stronger position.

    It also shows us that Australia is adopting expensive gadgets such as the iPad at a higher rate per capita than other countries. It won’t be too long before half of Australians own a tablet of some kind — and those that do will also already likely own a smartphone. This is good news for the gadget companies — in short, we’re a small market globally, but still an important market — and a very early adopter market.

    Opinion/analysis by Renai LeMay

    submit to reddit
    Comments are closed.

    Get our 'Best of the Week' newsletter on Fridays

    Just the most important stories, one email a week.

    Email address:

  • Most Popular Content

  • Six smart secrets for nurturing customer relationships
    [ad] Today, we are experiencing a world where behind every app, every device, and every connection, is a customer. Your customers will demand you to be where they and managing customer relationship is the key to your business’s growth. The question is where do you start? Click here to download six free whitepapers to help you connect with your customers in a whole new way.
  • Enterprise IT stories

    • NetSuite in whole of business TurboSmart deal turbosmart

      Business-focused software as a service giant NetSuite has unveiled yet another win with a mid-sized Australian company, revealing a deal with automotive performance products manufacturer Turbosmart that has seen the company deploy a comprehensive suite of NetSuite products across its business.

    • WA Health told: Hire a goddamn CIO already doctor

      A state parliamentary committee has told Western Australia’s Department of Health to end four years of acting appointments and hire a permanent CIO, in the wake of news that the lack of such an executive role in the department contributed directly to the fiasco at the state’s new Fiona Stanley Hospital, much of which has revolved around poorly delivered IT systems.

    • Former whole of Qld Govt CIO Grant resigns petergrant

      High-flying IT executive Peter Grant has left his senior position in the Queensland State Government, a year after the state demoted him from the whole of government chief information officer role he had held for the second time.

    • Hills dumped $18m ERP/CRM rollout for Salesforce.com hills

      According to a blog post published by Salesforce.com today, one of Ted Pretty’s first moves upon taking up managing director role at iconic Australian brand Hills in 2012 was to halt an expensive traditional business software project and call Salesforce.com instead.

    • Dropbox opens Sydney office koalabox

      Cloud computing storage player Dropbox has announced it is opening an office in Sydney, as competition in the local enterprise cloud storage market accelerates.

    • Heartbleed, internal outages: CBA’s horror 24 hours commbankatm

      The Commonwealth Bank’s IT division has suffered something of a nightmare 24 hours, with a catastrophic internal IT outage taking down multiple systems and resulting in physical branches being offline, and the bank separately suffering public opprobrium stemming from contradictory statements it made with respect to potential vulnerabilities stemming from the Heartbleed OpenSSL bug.

    • Android in the enterprise: Three Aussie examples from Samsung androidapple

      Forget iOS and Windows. Today we present three decently sized deployments of Android in the Australian market on Samsung’s hardware, which the Korean vendor has dug up from its archives over the past several years for us after a little prompting :)

    • Businesslink cancelled Office 365 rollout cancelled

      Microsoft has been on a bit of a tear recently in Australia with its cloud-based Office 365 platform, signing up major customers such as the Queensland Government, Qantas, V8 Supercars and rental chain Mr Rental. And it’s not hard to see why, with the platform’s hybrid cloud/traditional deployment model giving customers substantial options. However, as iTNews reported last week, it hasn’t been all plain sailing for Redmond in this arena.

    • Qld Govt inks $26.5m deal for Office 365 walker

      The Queensland State Government yesterday announced it had signed a $26.5 million deal with Microsoft which will gain the state access to Microsoft’s Office 365 software and services platform. However, with the deal not covering operating system licences and not being mandatory for departments and agencies, it remains unclear what its impact will be.

    • Hospital IT booking system ‘putting lives at risk’ doctor

      A new IT booking platform at the Austin Hospital and Olivia Newton-John Cancer and Wellness Centre in Melbourne is reportedly placing the welfare of patients with serious conditions at risk.

  • Enterprise IT, News - Apr 17, 2014 16:39 - 0 Comments

    NetSuite in whole of business TurboSmart deal

    More In Enterprise IT

    News, Telecommunications - Apr 17, 2014 11:01 - 113 Comments

    Turnbull lies on NBN to Triple J listeners

    More In Telecommunications

    Featured, Industry, News - Apr 17, 2014 9:28 - 1 Comment

    Campaign Monitor takes US$250m from US VC

    More In Industry

    Digital Rights, News - Apr 17, 2014 12:41 - 12 Comments

    Anti-piracy lobbyist enjoys cozy email chats with AGD Secretary

    More In Digital Rights