• Enjoy the freedom to innovate and grow your business


    [ad] With Microsoft Azure you have hybrid cloud flexibility, allowing your platform to span your cloud and on premise data centre. Learn more at microsoftcloud.com.

  • IT Admin: No Time to Save Time?


    [ad] Do you spend too much time patching machines or cleaning up after virus attacks? With automation controlled from a central IT management console accessible anytime, anywhere – you can save time for bigger tasks. Try simple IT management from GFI Cloud and start saving time today!

  • Free Forrester analysis of CRM solutions


    [ad] In this 25 page report, independent analyst house Forrester evaluates 18 significant products in the customer relationship management space from a broad range of vendors, detailing its findings on how CRM suites measure up and plotting where they stand in relation to each other. Download it for free now.

  • Great articles on other sites
  • RSS Great articles on other sites


  • Reader giveaway: Google Nexus 5


    We’re big fans of Google’s Nexus line-up in general at Delimiter towers. Nexus 4, Nexus 7, Nexus 10 … we love pretty much anything Nexus. Because of this we've kicked off a new competition to give away one of Google’s new Nexus 5 smartphones to a lucky reader. Click here to enter.

  • News - Written by on Wednesday, June 22, 2011 12:21 - 19 Comments

    Apple hikes Aussie Final Cut Pro X prices

    Iconic technology giant Apple appears to have upped the price of its Final Cut Pro X software for launch in Australia, with locals to pay about $66 more for the exact same software — delivered through the exact same online store.

    Overnight the company debuted Final Cut Pro X, which is used widely by both amateur and professional cinematographers. The new version features a new timeline and other workflow enhancements, and has been re-built to be a 64-bit application. The application can now handle more than 4GB of memory, and can use the processing power of users’ graphics cards, as well as new audio editing tools.

    Final Cut Pro X will be sold through Apple’s Mac App Store in the US for US$299.99 (AU$283.72), with the Motion 5 and Compressor 4 tools to additionally be available for US$49.99 (AU$47.26) each through the same portal.

    However, in Australia, Apple appears to have upped the price of the software packages — listing them at AU$349.99 and AU$59.99 respectively, despite the fact that they constitute the same software delivered through the same online store. Spokespeople from Apple did not immediately return calls enquiring about the price hike.

    The news comes as Apple has recently been heavily criticised in Federal Parliament for price hikes on its technology being sold in Australia. Federal Labor MP Ed Husic raised the issue in March, noting he would write to Apple to demand answers as to why the mark-ups occurred.

    “One more noteworthy point is that their products are largely manufactured in China and shipped out from there to both Australia and the US,” said Husic at the time. “Consumers are struggling to work out why they are charged way more for these products and they would like some answers.”

    “Given the enormous brand loyalty Apple no doubt enjoys, I think there is a valuable opportunity for the company to explain why the same products in the United States cost significantly more here. To help get some answers quickly, overnight I will be writing to Apple Australia’s managing director to put some of these differences to him.”

    Apple is not known to have responded to the letter.

    In addition, other technology suppliers have also come under fire over the issue over the past few months. In mid-May, PC manufacturer Lenovo was forced to mount a spirited defence of its Australian pricing, despite launching its flagship new ThinkPad X1 laptop in Sydney for $560 more than the same hardware costs in the United States.

    Adobe has also come under fire over the issue in the past, with its flagship Creative Suite (including Photoshop) usually costing Australians hundreds of dollars more than they would pay overseas — despite the software selling through the same online ordering platform.

    Image credit: Apple

    submit to reddit

    19 Comments

    You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

    1. Posted 22/06/2011 at 12:27 pm | Permalink |

      Does Apple levy various (US) state sales taxes on iTunes purchases?

      I know the Australian price includes GST (as required by law), but in the US prices are listed excluding sales taxes – why, I have no idea. It’s damn annoying – so that *may* just bring the discrepancy down a little.

    2. Posted 22/06/2011 at 12:28 pm | Permalink |

      Good article, but I’m not sure “in real terms” is the right phrase – I’m pretty sure you’re not doing inflation adjustments in your price comparisons :-)

      • Posted 22/06/2011 at 12:34 pm | Permalink |

        Is it a technical term?

        • Posted 22/06/2011 at 12:36 pm | Permalink |

          Yeah, it is.

          “Real terms” generally refers to numbers that have been balanced against various other economic factors in order to provide a more relative comparison. It’s more than just running them through a currency converter.

          However, for most people reading this article, putting your usage of the word into its correct context shouldn’t be too much of a stretch.

          • Posted 22/06/2011 at 12:46 pm | Permalink |

            No worries. I was aware of that definition, I guess I used the term a bit casually here. Have deleted it from the article.

    3. Posted 22/06/2011 at 1:22 pm | Permalink |

      Typical.

      • Jayar
        Posted 22/06/2011 at 1:36 pm | Permalink |

        Intelligent reply there.

        I am sure you have many pieces of evidence to support your very in-depth response, and I for one, would love to hear them so I am all ears.

    4. Jayar
      Posted 22/06/2011 at 1:35 pm | Permalink |

      So, everyone understands the concept that Apple use a tiered pricing structure.

      And, no one complained when the AUD was 80c, but all of a sudden because we’re now stronger then the USD everyone feels the right to complain about this?

      I don’t understand that.
      I don’t understand how it’s okay if it works in our favour, and everyone agrees to it, then if we do not have our way we cry, kick, and scream over it all.

      If you don’t like it, then don’t use it. It’s that simple.
      Apple use a tiered pricing structure the world over, we (Australia) are not the only country where this happens.

      And if you want to have a look at that structure, just head to the Apple website, it’s all there…

      • Dean
        Posted 22/06/2011 at 6:55 pm | Permalink |

        When did it ever work in our favour?

        Besides, of course people are only going to complain when it’s not in their favour, why would you think otherwise?

    5. Rob Weir
      Posted 22/06/2011 at 2:27 pm | Permalink |

      You forgot to mention GST – 10%, so that’s half the gap. Possibly the rest is just their projected future exchange rates, possibly the usual profiteering, who knows. $1000 less than the current version, either way.

    6. Posted 22/06/2011 at 2:48 pm | Permalink |

      I’m far more concerned with Adobe pricing – 50% increase on top of $1000+ products. Admittedly this is because I use said products and not final cut. Lately i’ve found apple to be by far the most reasonable in it’s local pricing, I think people jump on them because they are popular (no parliamentary mention of the outrageous video game pricing structures for example)

    7. Myke
      Posted 22/06/2011 at 3:24 pm | Permalink |

      If you were going to build a mother ship, you’d milk some Aussies too.

    8. Posted 22/06/2011 at 3:35 pm | Permalink |

      Online delivery of goods doensn’t include GST a lot of the time. The software I’ve bought from Adobe has been digitally delivered, and billed in A$. There has been NO GST in the price as the vendor is technically in Ireland. Apple could easily ‘ship’ from the US and avoid Australia’s GST.

    9. DOP2026
      Posted 22/06/2011 at 3:35 pm | Permalink |

      Cinematographers? You mean editors right? ;-)

      • AVID_lad
        Posted 30/01/2012 at 2:06 pm | Permalink |

        ha ha, great article. Cinematographers indeed!

    10. Verquilla
      Posted 22/06/2011 at 6:43 pm | Permalink |

      Stop complaining, if you don’t like the price, don’t buy it, this update of Final Cut is priced way below other professional softwares in this category, and people pay more for Apple because their products just works, I myself rarely have problems using Apple products, and because their product physical and interface design are the most beautiful in its class. They spend more money researching to create better revolutionary products, so stop complaining and if you don’t want to buy the price they tag for Final Cut Pro X, then buy similar software at way higher price.

      • Posted 22/06/2011 at 6:44 pm | Permalink |

        So we should just shut up and accept the “Australian technology tax”? No thanks ;)

    11. Matthew
      Posted 23/06/2011 at 10:24 am | Permalink |

      The ACCC should be investigating wholesale trade in this country in regards to regional pricing. While the big retailers do have some effect but on product where there is very little competition it is the supplier dictating terms to the retailer. Unless something is done soon more and more of Australian retail trade will go off-shore. What happened to book retailing has less to do with rise of ebooks and more to do with the Australian publishing cartel dictating none-competitive pricing to Australian retailers who had little other choice but to go to them. The same is happening in electronics and while the same trade restrictions that where placed on books don’t apply the manufacturers do in general control the supply of their goods world wide and are able to who buys their goods and from where.




    Get our 'Best of the Week' newsletter on Fridays

    Just the most important stories, one email a week.

    Email address:


  • Most Popular Content


  • Six smart secrets for nurturing customer relationships
    [ad] Today, we are experiencing a world where behind every app, every device, and every connection, is a customer. Your customers will demand you to be where they and managing customer relationship is the key to your business’s growth. The question is where do you start? Click here to download six free whitepapers to help you connect with your customers in a whole new way.
  • Enterprise IT stories

    • NetSuite in whole of business TurboSmart deal turbosmart

      Business-focused software as a service giant NetSuite has unveiled yet another win with a mid-sized Australian company, revealing a deal with automotive performance products manufacturer Turbosmart that has seen the company deploy a comprehensive suite of NetSuite products across its business.

    • WA Health told: Hire a goddamn CIO already doctor

      A state parliamentary committee has told Western Australia’s Department of Health to end four years of acting appointments and hire a permanent CIO, in the wake of news that the lack of such an executive role in the department contributed directly to the fiasco at the state’s new Fiona Stanley Hospital, much of which has revolved around poorly delivered IT systems.

    • Former whole of Qld Govt CIO Grant resigns petergrant

      High-flying IT executive Peter Grant has left his senior position in the Queensland State Government, a year after the state demoted him from the whole of government chief information officer role he had held for the second time.

    • Hills dumped $18m ERP/CRM rollout for Salesforce.com hills

      According to a blog post published by Salesforce.com today, one of Ted Pretty’s first moves upon taking up managing director role at iconic Australian brand Hills in 2012 was to halt an expensive traditional business software project and call Salesforce.com instead.

    • Dropbox opens Sydney office koalabox

      Cloud computing storage player Dropbox has announced it is opening an office in Sydney, as competition in the local enterprise cloud storage market accelerates.

    • Heartbleed, internal outages: CBA’s horror 24 hours commbankatm

      The Commonwealth Bank’s IT division has suffered something of a nightmare 24 hours, with a catastrophic internal IT outage taking down multiple systems and resulting in physical branches being offline, and the bank separately suffering public opprobrium stemming from contradictory statements it made with respect to potential vulnerabilities stemming from the Heartbleed OpenSSL bug.

    • Android in the enterprise: Three Aussie examples from Samsung androidapple

      Forget iOS and Windows. Today we present three decently sized deployments of Android in the Australian market on Samsung’s hardware, which the Korean vendor has dug up from its archives over the past several years for us after a little prompting :)

    • Businesslink cancelled Office 365 rollout cancelled

      Microsoft has been on a bit of a tear recently in Australia with its cloud-based Office 365 platform, signing up major customers such as the Queensland Government, Qantas, V8 Supercars and rental chain Mr Rental. And it’s not hard to see why, with the platform’s hybrid cloud/traditional deployment model giving customers substantial options. However, as iTNews reported last week, it hasn’t been all plain sailing for Redmond in this arena.

    • Qld Govt inks $26.5m deal for Office 365 walker

      The Queensland State Government yesterday announced it had signed a $26.5 million deal with Microsoft which will gain the state access to Microsoft’s Office 365 software and services platform. However, with the deal not covering operating system licences and not being mandatory for departments and agencies, it remains unclear what its impact will be.

    • Hospital IT booking system ‘putting lives at risk’ doctor

      A new IT booking platform at the Austin Hospital and Olivia Newton-John Cancer and Wellness Centre in Melbourne is reportedly placing the welfare of patients with serious conditions at risk.

  • Enterprise IT, News - Apr 17, 2014 16:39 - 0 Comments

    NetSuite in whole of business TurboSmart deal

    More In Enterprise IT


    News, Telecommunications - Apr 17, 2014 11:01 - 146 Comments

    Turnbull lies on NBN to Triple J listeners

    More In Telecommunications


    Featured, Industry, News - Apr 17, 2014 9:28 - 1 Comment

    Campaign Monitor takes US$250m from US VC

    More In Industry


    Digital Rights, News - Apr 17, 2014 12:41 - 15 Comments

    Anti-piracy lobbyist enjoys cozy email chats with AGD Secretary

    More In Digital Rights