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  • News - Written by on Thursday, June 24, 2010 11:45 - 1 Comment

    Finally, Optus confirms iPhone 4 launch

    The nation’s number two telco Optus has finally -- more than two weeks after its rivals -- confirmed that it will launch Apple’s flagship iPhone 4 handset when the device hits Australia in July.

    “Optus will launch iPhone 4, the thinnest smartphone in the world with the highest resolution display ever built into a phone, in Australia in the coming weeks,” the telco said in a statement, noting customers could register their interest on a special page on its website it has set up for the purpose.

    The wording of Optus’ statement was the same as similar statements issued by Telstra and Vodafone Hutchison Australia on the day that Apple revealed the iPhone 4. However on that day — and since that time, Optus has not confirmed it will launch the iPhone in Australia.

    The only statement the company has issued on the matter came from Optus Consumer Marketing director Austin R. Bryan, who said the telco looked forward to providing “lots of information” to new and existing Optus customers on the iPhone 4 announcement “in the near future”.

    Delimiter has asked Optus for a response on why it took so long to confirm it would launch the iPhone, but it is not yet clear whether the telco will issue a statement on the matter.

    When the iPhone was launched and Optus didn’t immediately confirm it would sell the device, Ovum analyst Nathan Burley said he very much doubted that Apple would return to its initial strategy of restricting which telcos could sell the iPhone.

    “There may be slight differences in timing as to when the operators get the devices or get large shipments of it,” Burley said, but he added that Apple’s business model had shifted to providing the iPhone through multiple partners.

    Image credit: Apple


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    Related posts:

    1. Optus confirms midnight iPhone 4 launch
    2. Virgin confirms iPhone 4 launch
    3. Who will host an iPhone 4 launch party?
    4. Telstra, VHA confirm iPhone 4 launch
    5. No Australian midnight launch for iPhone 4?



    1 Comment

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    1. Paul
      Posted 24/06/2010 at 2:41 pm | Permalink | Reply

      Two of us at my workplace received that invitation at 1:30 pm today, to to encourage registration for information.

      Most of the connect site was a special vendor version from Apple, of what you need to know about iPhone4.

      Staying with Optus after this first contract, will be influenced by iPhone4 capability with Quad band to get a decent (any?) signal in my Faradays cage at work. Sadly Telstra works great in this place.

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