Earlier this week iiNet chief executive Michael Malone (pictured) teased iiNet’s Internet protocol television (IPTV) launch date as “before the end of this month”, with pricing to be revealed at the end of this week.

“The actual product should be available for purchase before the end of the month,” he said of the impending release. “All very exciting!”

Malone did not mention particulars of pricing plans except that the public could expect details within the next couple of days. “We’re hoping to announce pricing by the end of this week,” he said.

iiNet has teamed up with FetchTV, a new wholesale pay TV provider, that has support from an Asian pay TV provider, Astro All Asia Networks. FetchTV had announced in April that iiNet was its first ISP partner with Malone being quoted as saying of the long term partnership, “FetchTV solution is clearly the best” and “We feel very confident in launching this service.”

Malone had previously mentioned his desire of leveling up and further iiNet’s expansion into content provision. “Now broadband is starting to reach the end — saturation of the market,” he says. “But now we’re looking at content becoming a driver.”

Back in a November 2008 iiNet media release, the ISP company had promised IPTV in 2009 and was looking at releasing the service by the end of 2009.

“Our plans to introduce IPTV in 2009 will further cement iiNet as a market leader in product innovation, content collaboration offerings and customer service,” Malone had stated at the time.

Other large ISPs are also getting their fingers into the IPTV cherry. Internode was set to launch its own IPTV service, also partnering with FetchTV, after April this year although Hackett had said it would only launch when Internode and FetchTV were both ready.

And Telstra is pushing strongly into the market with the impending launch of its T-Box set-top box.

Image credit: iiNet

Related posts:

1. iiNet unveils IPTV pricing
2. iiNet mulls IPTV without BoB requirement
3. iiNet on the brink of IPTV launch
4. iiNet selling 4,000 BoBs per month
5. Feisty iiNet debuts wireless bridge

1. ahrenm
   Posted 09/06/2010 at 11:21 am | Permalink | Reply

   Was BoB still a pre-req of IPTV?
   That would suck a little bit. :-(

   • Renai LeMay
     Posted 09/06/2010 at 11:52 am | Permalink | Reply

     Not that I know of, but probably all the details will come out this week.

   • Jenna Pitcher
     Posted 09/06/2010 at 1:20 pm | Permalink | Reply

     Surely they wouldn’t, would they?

2. Robotic Buttocks
   Posted 09/06/2010 at 1:11 pm | Permalink | Reply

   Hopefully that got a good box to back it up. I guess it’s just the same as the FetchTV one. For the right price and content I’d consider this.

   • Jenna Pitcher
     Posted 09/06/2010 at 1:24 pm | Permalink | Reply

     “In this partnership with FetchTV, we have a killer set top box packed with killer content.” Quote from Malone.

   • ahrenm
     Posted 09/06/2010 at 2:07 pm | Permalink | Reply

     Is that avatar WC1 or WC2?
     In either case I love it.

   • ahrenm
     Posted 09/06/2010 at 2:08 pm | Permalink | Reply

     Stuff that, I’m guessing.
     WC1.
     I seem to remember they used a lot of red where WC2 was more blues and greens.

     • Renai LeMay
       Posted 09/06/2010 at 3:32 pm | Permalink | Reply

       Are you guys referring to Wing Commander? That is the only thing I can think of with this acronym. If not, I have no fscking idea what you are all on about.

       • ahrenm
         Posted 09/06/2010 at 4:08 pm | Permalink | Reply

         Yup.
         Was having major flashbacks looking at that avatar

         THREAD HIJACK!

     • Jenna Pitcher
       Posted 09/06/2010 at 9:14 pm | Permalink | Reply

       You sir have earned yourself a tour of duty on the Tigers Claw. The Kilrathi command don’t know what they are in for. I did a bit of modelling work in the late 80′s and early 90′s, some say I had a classic 8 bit complexion. I fared well in these halcyon days, it was a bit of a benefit having a penchant for facial hair.

       • RoboticButtocks
         Posted 09/06/2010 at 9:42 pm | Permalink | Reply

         There’s a Kilrathi impostor aboard this vessel. Och ai.